Nokian Tyres - expertise in nordic conditions
Nokian Tyres is the only tire manufacturer in the world that focuses on customer needs in northern conditions. The company supplies innovative tires for cars, trucks and special heavy machinery mainly in areas with special challenges on tire performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres' product development is consistently aiming for sustainable solutions for safety and the environment, taking into account the whole life cycle of the tire. In 2013, Nokian Tyres had 4,170 employees and net sales of EUR 1,521,0 million. Nokian Tyres' share is listed on the NASDAQ OMX Helsinki.
Sales and distribution:
The products are mainly sold in replacement markets. The group has own sales companies in Sweden, Norway, Germany, Switzerland, Russia, Ukraine, Kazakhstan, Czech Republic, China, Belarus and in the USA. In other countries sales is implemented by importers with a limited or one-brand approach. A member of Nokian Tyres group, tire chain Vianor operates as a wholesaler and a retailer in Nokian Tyres' core markets. Other distributors have longterm partnerships and are loyal to build Nokian brand positioning on their markets. Important customer groups are also the endusers of tires and the Original Equipment manufacturers that are involved in longterm product development co-operation with Nokian Tyres.
Service and processes:
Interactive and transparent processes designed to serve the customers and end users, especially during the peak season: seasonal management systems, 24-hour deliveries, complete tire/rim combinations to car dealers and tire hotels.
Key products are produced in own factories in Nokia, Finland and in Vsevolozhsk, Russia. Certain products are produced as off-take contract manufacturing in factories where the quality level corresponds to Nokian Tyres' high standards.
Nokian Tyres plc was founded in 1988 and it was listed on the Helsinki Stock Exchange in 1995. The company's roots go back all the way to 1898, when Suomen Gummitehdas Oy, or the Finnish rubber factory, was established. Passenger car tire production began in 1932 and the world's first winter tire was produced in 1934. The company's best-known brand, the Nokian Hakkapeliitta tire, was launched in 1936.