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Tue March 19 02:20 am 2024 in categories Product news, Company news

Which Area Has the Worst Roads in North America? Nokian Tyres Invites Drivers To Vote

The inventor of Pothole Protection™ is asking people to vote for the continent’s worst roads in a bracket-style competition, then enter for a chance to win a set of tires

DAYTON, Tenn. – Which state or province has the worst roads in North America? Nokian Tyres invites drivers to vote, then enter for a chance to win a free set of tires backed by the company’s Pothole Protection™ program.

Between March 18 and March 29, the inventor of the winter tire is hosting a bracket-style competition on social media between notoriously rugged states and provinces, while educating drivers about staying safe on rough roads.

This is Nokian Tyres’ third year hosting the tournament-style competition. In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions in the continent.

After voting on Nokian Tyres’ social media channels (@NokianTyresNA), drivers can make their case and submit photographic evidence at NokianTires.com/Potholes. Doing so will enter eligible residents of the United States and Canada to win a set of the durable Nokian Tyres One tire, which is reinforced with tough Aramid fibers.

Each week, Nokian Tyres will host a round of polls on its social media channels – @NokianTyresNA on Facebook and Instagram. First-round matchups include:

  • Quebec vs. Alberta
  • British Columbia vs. Ontario
  • Oregon vs. Illinois
  • Colorado vs. Massachusetts

Nokian Tyres' Worst Roads in North America Contest

Nokian Tyres makes the pothole-resistant One, Outpost and Remedy families at its North American factory in Dayton, Tenn. The company also produces a variety of other all-season and all-weather products at the Dayton factory tailored to the demands of North American drivers.

The all-season Nokian Tyres One and One HT, the rugged all-terrain Nokian Tyres Outpost nAT and APT, and the new all-weather Nokian Tyres Remedy WRG5 come with Pothole Protection. If a tire is damaged beyond repair by a pothole or road hazard, Nokian Tyres will replace the tire at no charge.*

To learn more about the campaign and argue for their state or province, drivers are invited to visit NokianTires.com/Potholes.

*Terms and conditions apply. Visit NokianTires.com/consumer-promises/nokian-tyres-pothole-protection-warranty/ for more information.