Did you know your tires can help save fuel costs?

Did you know your tires can help save fuel costs?

Did you know your tires can help save fuel costs?

High gas prices can have a big impact on our lives.

The daily commute chips away at our paychecks. We might spend more time at home to cut costs. We may even consider delaying or cancelling long drives to see friends and family until costs cool down.

Did you know the right tires can help you reduce those high gas prices? By rolling on the right set, you can improve fuel efficiency and help protect your wallet. 

That's because a hidden thief robs you every time your tires hit the road. It steals gas mileage from your vehicle -- and, by connection, money from your wallet. And in exchange, it leaves behind harmful carbon-dioxide emissions.

The thief is called rolling resistance. Rolling resistance is the energy needed to propel your tires along the road at a consistent speed, and it's a bigger factor in fuel economy than you might think: Rolling resistance accounts for between four and 11 percent of your vehicle's fuel consumption, according to the U.S. Department of Energy. If you drive an electric vehicle, that figure rises to a shocking 25 percent.

At Nokian Tyres, we can't lower high energy prices -- if only we could! But we do offer tires with low rolling resistance to help you save money -- and do your part to protect the planet.

Ninety percent of our tires are in the tire industry's lowest rolling resistance categories. Don't think that has a small impact, either: A summer tire in the lowest rolling resistance category can save nearly a quarter gallon of fuel per 100 miles compared to the lowest-performing tires, assuming it's inflated to the correct tire pressure.

Hakkapeliitta R5

The Nokian Tyres Hakkapeliitta R5 has the lowest rolling resistance of any winter tire we've ever made.

It's not possible to completely eliminate rolling resistance, but you can do your part to help reduce its theft. In addition to picking sustainable tires from folks like us, you can keep your tires fully inflated to your vehicle's recommended tire pressure. That decreases friction between your tire and the road, which means less energy is required to keep them moving.

And as you do your part, you can rest assured we'll keep doing ours. As a global leader in sustainability, we're committed to helping prevent mileage theft. 

Because gas prices are high, and so are the stakes for our planet.