Safety is the most important aspect of a tire’s performance. But that doesn’t just mean good braking and handling; it also includes the ability to resist blowouts and flats caused by road hazards.

Nokian Tyres makes tires that are reinforced by punctureresistant Aramid fibers – the same material used in bulletproof vests. These tires have the rugged fiber in their sidewalls to strengthen it when your car encounters road hazards, reducing the likelihood of a dangerous blowout. One tire, the Nokian Tyres One HT, even has Aramid beneath the tread for extra protection – an innovation called Aramid Shield.

The passenger version of that tire, the Nokian Tyres One, is Nokian Tyres’ first passenger product to come with Aramid Sidewall technology. Nokian Tyres is so confident in its stability that it includes a Pothole Protection program for anyone who purchases the tire. If a Nokian Tyres One tire is damaged beyond repair by a pothole or road hazard, Nokian Tyres will replace it at no cost (terms and conditions apply). Here’s a video about that Pothole Protection.

Other Nokian Tyres products also have Aramid in their sidewalls, including the Nokian Tyres WR G4 SUV, an all weather tire rated for winter use unlike all season tires, which are not built for use in cold weather, snow and ice.

Wherever you’re driving, make sure you’re equipped with tires built to withstand rugged roads. Nothing is more important than safety when you’re on the road.