When it comes to their tires, drivers care deeply about durability. When they’re shopping for all season tires, winter tires or winter rated four-season all weather tires, most consumers would tell you they want their tires to last as long as is safely possible.
Why are some tires more durable than others? Because different weather conditions call for different tread compounds that provide drivers with the highest levels of safety. For instance, winter tire compounds are softer so they will remain responsive to the road in cold weather, which tends to harden all season tires. Drivers shouldn’t subject their soft winter tires to consistently warm temperatures once winter ends. Meanwhile, all season tires aren’t meant to be driven in temperatures that fall consistently below 45 degrees Fahrenheit; their compounds are typically harder. And tires with harder compounds tend to last longer.
Nokian Tyres is among the leading innovators in the tire industry when it comes to balancing the sometimes-competing demands of safety and durability – and when those two values come into conflict, it will choose the former. But by instilling advancements like Aramid Sidewall technology in all its latest-generation SUV and light truck products, plus the new passenger product Nokian Tyres One, it can make tires tougher and safer at the same time. Puncture proof Aramid fibers reinforce the tires’ sidewalls to help them withstand potholes and other road hazards, and they’re even embedded beneath the tread of light-truck versions of the new Nokian Tyres One HT.
Drivers should opt for the safest tires, not the most durable ones. But thanks to technology leaders like Nokian Tyres, consumers can sometimes choose the best of both worlds.