New Nokian Rotiiva AT all-season tire - Firm durability for SUVs

The new Nokian Rotiiva AT (All Terrain) all-season tire grips effectively both on and off the road. This sturdy, special tire guarantees optimal performance without compromising safety or driving comfort. It completes the versatile SUV and 4x4 range from Nokian Tyres. The selection of sizes, designed for both SUV and demanding Light Truck use, covers 26 models from 15" up to 20". Retail sales of this versatile new product will begin in the spring of 2012 on Nokian Tyres' core markets in North America.

Nokian Rotiiva AT is excellent on asphalt or gravel, but also moves with ease in lighter off-road conditions. The sturdy structure and tailored, cut-resistant tread compound give the tire excellent durability when used with heavier cars, as well. The comprehensive selection of sizes is aimed at light trucks, larger SUVs, and pick-ups.

The aggressive tread pattern of the new product, and especially its wide, polished grooves maximize grip and handling in rapidly changing summer conditions. Thanks to a unique tread pattern, the tire also cleans easily and runs effortlessly on a soft platform.

Steady going

The smooth, fluent driving is boosted by the center rib stabilizers that stiffen the tire. For drivers, the feeling is of excellent stability and quick, responsive steering.

"3D sipes active bind pattern blocks together upon road contact for extra stability. The heavily siped pattern block sections support each other, so that unnecessary sipe movement stops, thereby improving handling even further,” says Product Development Manager Juha Pirhonen from Nokian Tyres.

Cooling ribs in the shoulder area improve the durability of the Rotiiva AT—a tire that is designed to handle poor roads and rapidly changing conditions. Lower heat generation means slower wear, more comfortable driving, and more mileage.

In addition, stone ejectors on the bottoms of the grooves minimize the penetration of sharp rocks into the tire. The stone ejectors further increase the operating life of the tire by preventing tire body damage, especially when driving on uneven surfaces.

Tailor-made style and safety

For drivers who like to tailor the look of their tires to their personal style, the tire is available with different side surfaces: a more rugged appearance for off-road terrain, and a more stylish and toned-down look for the road. Nokian Tyres' patented Driving Safety Indicator on the tread surface improves safety and comfort by letting owners easily see the wear and overall condition of the tires.

Nokian Rotiiva AT – Firm durability

• Stable tire with high performance on and off the road
• Aggressive tread pattern guarantees exceptional handling
• Sturdy structure, cut-resistant tread surface

Main innovations:

Stabilizers. More driving stability and handling. The center rib stabilizers stiffen the tire upon road contact, thereby providing excellent driving stability and quick steering response.

3D siping. Increased driving comfort and grip. More durability. The 3D siping strongly stiffens the siped tread blocks. Unnecessary sipe movement stops, which further improves handling.

Cooling ribs. Increased durability. Cooling ribs on the shoulder area reduce heat generation inside the tire. Lower heat generation means slower wear, more comfortable driving, and more mileage.

Stone ejectors. More safety, longer operating life. Stone ejectors on the bottoms of grooves minimize the penetration of sharp rocks into the tire. The stone ejectors further increase the operating life of the tire by preventing tire body damage, especially when driving on uneven surfaces.

Driving Safety Indicator. More safety. The numbers on the tread surface allow you to check the remaining tread percentage.

Photos: www.nokiantyres.com/RotiivaAT

Nokian summer tyres:
View our product selection: www.nokiantyres.com/products

Further information:

Nokian Tyres plc
Product Development Manager
Juha Pirhonen
tel. +358 10 401 7708
juha.pirhonen(at)nokiantyres.com

Technical Customer Service Manager
Matti Morri
tel. +358 10 401 7621
matti.morri(at)nokiantyres.com

Nokian Tyres, Inc. is the North American subsidiary of Nokian Tyres P.L.C. Located in Colchester, Vermont, the company employs 170 people and services over 1500 retailers in North America selling Nokian products. The company also owns and operates 10 Vianor retail tire and service centers through the Northeastern United States. Further information about Nokian’s North American operations is available at its North American specific website: www.nokiantires.com

Contact:

Todd MacDonald
VP Marketing
Nokian Tyres, Inc.
Cell: (603) 443-7997
Office: (802) 662-8242

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