Wed June 3 01:00 pm 2020 in category Company news

Nokian Tyres Announces Inaugural Nokian Tyres Scholars

The 2020 Nokian Tyres Scholars are Saeri Goins and Crista Brumberlow

DAYTON, Tennessee – Nokian Tyres has chosen the winners of the inaugural Nokian Tyres Scholarship: Rhea County High School graduates Saeri Goins and Crista Brumberlow. The company celebrates the students’ academic accomplishments and admires their passion for environmental sustainability, both of which were primary factors in the scholarship selection process.

Goins and Brumberlow will each receive one-time awards of $2,500 to assist with their college educations. The scholarships are part of Nokian Tyres’ Road to Sustainable Success, a three-pronged initiative to support education, fund scholarships and advocate for sustainability in Southeast Tennessee, where the company’s North American factory is located.

Brumberlow plans to attend The University of Tennessee at Martin, where she will pursue a STEM-related major. She is an ambassador for the National Society of High School Scholars and enjoys swimming, hiking and exploring East Tennessee’s scenery. In her scholarship application, Brumberlow demonstrated her commitment to helping preserve the environment, one of Nokian Tyres’ core values.

Crista Brumberlow

"I am honored to have support in my journey to success and immensely grateful to be awarded this scholarship to help acquire my long-term goal of attending a university,” Brumberlow said.

Goins plans to major in biology at The University of Tennessee at Chattanooga. A student council member and Key Club editor, Goins values the environment through her hobbies of boating and fishing. In her application, she expressed the importance of being premium in everything she does – which is also Nokian Tyres’ mission.

Saeri Goins

“I am so thankful for this scholarship, not only because it will help with tuition costs, but also because of the environmental lesson I gained through the application process,” Goins said. “The Nokian Tyres Scholarship is not just helping me pay for my future; it is setting me up for success as an individual in my community.”

Nokian Tyres launched the scholarship this year as part of its commitment to serving as a community partner in Rhea County. Company employees performed more than 1,000 hours of community service last year, and the premium tire manufacturer has been a major partner in a variety of community events.

“Saeri and Crista embody Nokian Tyres’ premium mentality, and we’re pleased to support their college educations,” said Nokian Tyres Dayton Factory Human Resources Manager Blake Markham. “As we grow, we look forward to helping advance educational and sustainability efforts throughout Southeast Tennessee.”

"Nokian Tyres has impressed me with its level of community involvement since before construction even began on its facility,” said Rhea County High School Senior School Counselor Connie Arnold. “Offering these scholarships to Rhea County High School students is an investment in their futures. It demonstrates how much Nokian Tyres values education and its impact on those who will guard the environment for the future generation. I am thankful for the opportunity this scholarship will help provide for Saeri and Crista to accomplish their educational goals."

The company’s Dayton, Tennessee factory will eventually employ as many as 400 workers and make up to four million tires each year. The state-of-the-art facility is the cornerstone of the company’s goal to double sales in North America between 2018 and 2023.

To learn more about Nokian Tyres’ presence in Southeast Tennessee, visit