Mon May 30 08:39 am 2016 in category Company news

Nokian Tyres hires Hans Dyhrman as director of marketing for North America

Colchester, VT - Nokian Tyres, the world´s northernmost tire manufacturer, today announced the addition of Hans Dyhrman as director of marketing for Nokian Tyres North America.

Hans Dyhrman

Dyhrman will serve as the marketing team lead and will coordinate all marketing related activities throughout the United States and Canada. He will be based at Nokian Tyres North America headquarters in Colchester, Vermont.

Dyhrman, who was born in Ventura, California, has experience growing consumer brands in North America and brings a fresh approach to Nokian Tyres marketing, with plans to support Nokian Tyres’ dealer network with expanded marketing and partnership efforts.

“I’m excited to be joining such a proven brand and company at a time when it’s expanding its product distribution and services here in North America,” Dyhrman said. “We have a real opportunity to work closely with our dealers to expand Nokian Tyres’ reach, and support our partners who sell Nokian Tyres through increased marketing investments.”

Prior to joining Nokian Tyres, Hans held various marketing positions with Elan USA, Burton Snowboards, Lazer Sports and most recently with Keurig Green Mountain. Dyhrman received a Bachelor of Science in marketing and management from The University of Montana, as well as an MBA from the University of Vermont.

“We’re pleased to have Hans join the Nokian Tyres family,” said Tommi Heinonen, president of Nokian Tyres North America. “He brings a wealth of marketing and business knowledge to the team and will be an integral part of Nokian Tyres’ continued growth.”

Additionally, previous director of marketing Steve Bourassa is being promoted to North American product director, where he will work to shape Nokian Tyres’ product and pricing strategy throughout the U.S. and Canada. Bourassa will also maintain a role in the marketing team throughout the transition.

About Nokian Tyres

Nokian Tyres is the world's northernmost tire manufacturer. The company promotes and facilitates safe driving in demanding conditions. It supplies innovative tyres for cars, trucks and special heavy machinery mainly in areas with special challenges on tyre performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres’ product development is consistently aiming for sustainable solutions for safety and the environment, taking into account the whole life cycle of the tyre. A part of the Nokian Tyres group, the tyre chain Vianor has 1,475 outlets in 26 countries. In 2015, Nokian Tyres had approximately 4,400 employees and net sales of approximately 1.4 billion euros.

Further information:

Hans Dyhrman, director of marketing, Nokian Tyres North America Hans.Dyhrman@nokiantyres.com 

Nokian Tyres, Inc. / Nokian Tyres Canada Inc.
P.O. Box 623
Essex Junction, VT 05453
Email: northamerica@nokiantyres.com 

Twitter: https://twitter.com/Nokian_Tyres_NA 
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