Thu January 4 10:00 am 2018 in categories Product news, Company news

Nokian Tyres introduces new state-of-the-art products for its winter tire range

Nokian Tyres introduces new state-of-the-art products for its winter tire range: Nokian Hakkapeliitta R3, Nokian Hakkapeliitta R3 SUV, Nokian WR SUV 4 and Nokian WR G4. 

The versatile, high-quality winter tire range of the world’s northernmost tire manufacturer is complemented as Nokian Tyres introduces four new product families: Nordic non-studded Nokian Hakkapeliitta R3 and R3 SUV winter tires for the Nordic, Russian and North American, Nokian WR SUV 4 for the Central European and Nokian WR G4 for the North American markets. 

The Nokian Hakkapeliitta is a special product for demanding winter conditions and the leading winter tire brand in the Nordic countries, Russia and North America.

- Next winter, our Hakkapeliitta winter tire range will be more competitive than ever, as this winter season’s new product, the multiple test winning Nokian Hakkapeliitta 9 studded tire, is joined by entirely new non-studded Hakkapeliitta winter tires, says Petri Niemi, Head of Product and Pricing Management for Nokian Tyres.

- The new Nordic non-studded Nokian Hakkapeliitta R3 winter tire is the number one choice for those who value unique driving comfort, safety and greener driving. These new products that utilise state-of-the-art technology will increase and support our sales during the coming winter seasons, Niemi continues.

The main markets for the new-generation non-studded Nokian Hakkapeliitta R3 and the Nokian Hakkapeliitta R3 SUV winter tires for sport utility vehicles are in the Nordic countries, Russia and North America. The new products will also support the business of the winter weather pioneer in other markets, such as China, Japan and Ukraine.

In addition to the Nokian Hakkapeliitta winter tires, the company is introducing entirely new winter products on its important growth markets in Central Europe and North America. The Nokian WR SUV 4 is an SUV tire for varying Central European winter weather. Its excellent handling maximises peace of mind even at higher speeds.

In North America, Nokian Tyres is a pioneer in the popular All-Weather product range. The balanced handling and reliable grip of the new Nokian WR G4 passenger car tire ensure safe driving in every season: from snowstorms and slush to pouring rain and sun-scorched asphalt.  

The new products will start shipping to retailers in the spring of 2018. The comprehensive and modern size selection will be available to consumers during the winter tire season of autumn 2018. More information on the new winter tires will be published across different channels during the winter and spring.

Further information: 

www.nokiantyres.com

Nokian Tyres plc,

Petri J. Niemi, Head of Product and Pricing Management, tel. +358 10 401 7646
petrij.niemi@nokiantyres.com

Nokian Tyres – the world’s northernmost tyre manufacturer 

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