Wed January 12 09:15 am 2022 in categories Company news, Product news
Nokian Tyres Introduces Outpost Family of All-Terrain Tires for Pickups and SUVs
The Nokian Tyres Outpost AT and APT are forged to deliver safe, durable driving on any road – or off the road – and will strengthen Nokian Tyres’ growing presence in the North American tire market.
DAYTON, Tenn. – Nokian Tyres today announced the launch of the Outpost Family of tires, a pair of rugged all-terrain tires designed to help drivers of light trucks, SUVs and crossovers extend their boundaries by removing limits threatened by rough terrain and road hazards.
The Nokian Tyres Outpost AT is an all-terrain tire with an aggressive tread pattern and Aramid-reinforced tread and sidewalls. It is built to make work productive and leisure limitless for drivers of large SUVs and light trucks. Nokian Tyres will sell the Outpost AT around the globe.
The Nokian Tyres Outpost APT is an all-purpose-terrain tire versatile enough to let drivers of SUVs, crossovers and small light trucks thrive in all conditions, from getaways to the daily grind, thanks to Aramid sidewalls and an adaptable tread compound. Nokian Tyres will exclusively offer the Outpost APT to drivers in North America.
Nokian Tyres forged the Outpost AT and APT to withstand the toughest driving conditions and offers them with a Pothole Protection program. If a tire suffers damage beyond repair due to a road hazard, Nokian Tyres will replace it at no cost.* Both tires get their durability from Aramid Technology – puncture-resistant Aramid fibers, the same material used in bulletproof vests, embedded in the tires’ sidewalls and beneath the tread of the Outpost AT.
The Outpost AT and APT carry the three-peak mountain snowflake that certifies they are suitable for driving in wintry conditions. As the inventor of the winter tire, Nokian Tyres tested both tires in snow and slush at its test facility north of the Arctic Circle.
Both products have growing inventory levels with Nokian Tyres and wholesalers for immediate fulfillment.
“The Outpost AT and APT are groundbreaking products that will deliver the next generation of rugged driving, both on and off the road,” said Nokian Tyres Director of Products Steve Bourassa. “We have designed and tested them in extreme conditions across North America and the world, and we are confident they will help drivers extend their terrain, toughness and travel.”
Nokian Tyres will use the Outpost Family to strengthen its blossoming presence in North America, where it gained market share in 2021 and aims to double sales in the coming years through new products, deepened customer partnerships and domestic production at its award-winning factory in Dayton, Tennessee.
“Nokian Tyres enjoyed strong performance in 2021, and the Outpost Family will help us keep growing,” said Nokian Tyres Vice President of Sales Tommi Heinonen. “These new tires will help us keep building our customer partnerships by giving retailers a great product in this important category.”
Nokian Tyres offers the new products with an Outpost Pledge – the tires will help drivers expand their terrain, toughness and travel. Between March 1 and April 30, buyers of the Outpost AT and APT are encouraged to share their adventures on social media using #OutpostPledge and tagging Nokian Tyres on Facebook, Instagram and Twitter, for a chance to win prizes including company gear and even a journey to extend their boundaries.
Select customers and drivers will get a chance to put that pledge to the test in an “Expand Your Boundaries” contest the company will launch in March. Consumers who register at NokianTires.com/win will receive a chance to win prizes, including an adventure provided by Nokian Tyres, and tire dealers will have opportunities to win by selling Outpost products.^
Outpost AT – Extend Your Terrain
The rugged Outpost AT provides on- and off-road drivers of large SUVs and pickups with versatile, durable driving in all conditions. It is available in North America with 64 fitments covering a size range of 15 to 22 inches, with LT-metric and P-metric versions.
Its aggressive tread is forged to help SUVs and pickups navigate off-road challenges, reinforced with Aramid Shield™ – puncture-resistant Aramid fibers embedded beneath the tread to provide extreme resistance to rugged surfaces and road hazards. New tread design elements help drivers remove limits and pursue adventure on any terrain. Certified with the three-peak mountain snowflake, the tire’s adaptable rubber compound offers a comfortable, confident ride on any surface and in any weather, courtesy of the company that invented the winter tire.
The Nokian Tyres Outpost AT features a special 3D tread pattern that helps the tire thrive in challenging conditions. The tire’s durable tread pattern reflects the diversity of terrain it is designed to tackle, enhancing grip and handling on any surface, from hot asphalt to soft mud and snow to rutted gravel.
Summit Sidewalls – peaks at the top of the tire’s sidewalls – offer extra grip when the tire sinks into soft surfaces, and provide an aesthetically striking design that symbolizes the rugged ambitions of the tire’s drivers. Shoulder notches cement the tire’s sturdy grip at the point where the sidewalls meet the tread pattern.
Canyon Cuts form at the intersection of the 3D tread and the shoulders, allowing drivers to experience extra grip when they encounter unpredictable surfaces. And those surfaces include snow, and slush – the Outpost AT is certified with the three-peak mountain snowflake emblem and is crafted to combine the versatility of an all-season tire with moderate winter handling capabilities.
Outpost AT – Extend your toughness
The Outpost AT is stocked with technology to protect drivers in the most rugged environments.
“The Outpost AT is forged to be tough,” Bourassa said. “It is aggressive enough to provide drivers with confidence without sacrificing comfort.”
Aramid Shield™ technology gives the tire extreme durability and puncture resistance. The tire’s tread and sidewalls are protected by extremely strong Aramid fibers, the same material used in bulletproof vests and the aerospace industry. Aramid embedded beneath the tread helps protect from punctures due to rough terrain and road hazards, while it reinforces the sidewalls to help prevent blowouts from potholes and other obstacles.
Throughout the tread pattern, Gravel guards boost the Outpost AT’s puncture protection. They strengthen the bottom of the tire’s deep grooves, guarding against rocky terrain and allowing the tire to comfortably carve through rugged surfaces.
The sturdy structure of Outpost AT supports high load capacity and makes the tire an ideal option for heavy-duty work and recreation, on or off the road.
Outpost AT – Extend your travel
The Outpost AT offers high mileage thanks to a tailored tread whose landscape is forged with protective features.
A canyon-deep tread pattern exceeds the depth of its predecessor, the Rotiiva AT, in order to extend the tire’s service life and strengthen its ability to master difficult terrain.
While current light-truck drivers may not be as concerned about fuel efficiency, the new breed of electric SUV and LT drivers will appreciate extended range thanks to a sustainable rubber compound crafted to minimize rolling resistance and keep emissions low. As a global leader in sustainability, more than 90 percent of Nokian Tyres’ products rank in the lowest rolling resistance categories.
Three-dimensional siping helps Outpost AT contend with snow, slush and standing water, extending journeys in harsh conditions. And stability supports and groove lifts lend a sturdy structure to the tire, giving drivers peace of mind as they navigate long trips on difficult surfaces.
As always, Nokian Tyres helps drivers know exactly how much tread life remains. Its patented Driving Safety Indicator, available in the latest generation of every Nokian Tyres product, clearly displays the percentage of available tread so drivers know when it’s time to purchase their next set.
Outpost APT – Extend Your Terrain
The all-weather Outpost APT is forged to provide versatility so drivers of SUVs and crossovers can extend their boundaries. It is available exclusively in North America in 34 fitments from sizes 16 to 20, and it is built for drivers who don’t want to choose between off-road adventure and a comfortable commute.
“Drivers will appreciate the Outpost APT’s adaptability,” said Bourassa. “We have used relentless testing and R&D to deliver a high-octane tire built for ultimate adventure without sacrificing comfort.”
Forged with features like puncture-resistant Aramid sidewalls and a versatile tread pattern, the Outpost APT is crafted to handle daily driving and difficult demands alike. An adaptable year-round tread design is equipped to handle any conditions and every surface, including snow and slush. Large grooves inside the tread pattern help prevent hydroplaning, while the tire’s rugged construction provides durability for rough roads.
Nokian Tyres applied its expertise as inventor of the winter tire, instilling the Outpost APT with effective winter properties. Sharp edges and wide siping are intended to smoothly navigate snowy roads, and 3D sipes are crafted to provide stability and grip in snow and standing water.
Outpost APT – Extend Your Toughness
The Nokian Tyres Outpost APT is strong enough to protect drivers on the road and off the beaten path. The tire offers pothole protection thanks to sidewalls reinforced with puncture-resistant Aramid fibers. The latest generation of every Nokian Tyres light-truck and SUV tire is infused with Aramid, which is commonly used in bulletproof vests.
When journeys get rough, Nokian Tyres is with drivers for every mile. Gravel guards carve confidently and comfortably through road hazards, rocks and ruts to guide drivers through their adventures and get them home safely. The tire’s sturdy structure provides high load capacity, imbuing the Outpost APT with uncommon ruggedness for its product segment.
The Outpost APT is strong on substance and style: Its dual sidewall design – different patterns on each sidewall – lets drivers outfit their vehicles with their own personal look to make a statement of intent for the journeys ahead.
Outpost APT – Extend Your Travel
The Nokian Tyres Outpost APT helps drivers extend their journeys thanks to a high-tech tread compound and protective elements.
An innovative silica compound provides advanced performance without sacrificing high mileage, in line with Nokian Tyres’ quest to lengthen tire life without compromising on safety. A deep tread pattern enhances the tire’s useful life and helps contend with challenges on the road, including wintry conditions and standing water.
As with all Nokian Tyres products, sustainability is a core focus. The Outpost APT features a low-rolling-resistance rubber compound crafted to go hard on rough terrain but easy on the environment, maximizing fuel efficiency and minimizing emissions. Groove lifts and stability supports maintain the sturdiness of those journeys.
And the Outpost APT also offers Nokian Tyres’ patented Driving Safety Indicator to reveal how much tread life remains.
*Terms and conditions apply
^Contest rules will be available when Nokian Tyres launches the sweepstakes later this year