Tue June 7 04:59 pm 2022 in categories Product news, Company news
Nokian Tyres Invites Drivers to Submit Favorite Road Trip Trail Maps for Chance to Win Tires, Prizes
Nokian Tyres’ Remote Control campaign also informs drivers of the company’s innovative all-terrain and all-season tires
DAYTON, Tenn. – Nokian Tyres is inviting drivers to share their favorite remote getaways for a chance to win a set of tires and other prizes. Eligible residents of the U.S. and Canada can enter the contest at NokianTires.com/Remote.*
Between June 6 and July 31, the global tiremaker is launching its Remote Control campaign, during which it will share travel safety tips, promote followers’ favorite road trip trail maps and help drivers choose the right tires for their summer journeys. The goal: to help consumers understand that they can take control over their remote getaways by embracing important tire safety actions, including picking the best all-terrain and all-season tires.
“Summer is the busiest travel season for millions of Americans and Canadians, and that makes tire safety more important than ever,” said Nokian Tyres Senior Communications Manager Wes Boling. “Our Remote Control campaign seeks to educate and entertain drivers before they embark on their summer trips.”
Nokian Tyres invites consumers to enter the contest by adding their favorite road trips to a user-generated map at NokianTires.com/Remote. They can also browse the map to explore others’ favorite remote journeys. The site includes other useful content, including product information and a tire dealer locator. Drivers may enter one road trip per day.
Nokian Tyres launched the all-terrain, all-weather Nokian Tyres Outpost this year, a family of tires that helps drivers extend their adventures. The aggressive Nokian Tyres Outpost AT and versatile Nokian Tyres Outpost APT allow drivers to extend their terrain, toughness and travel thanks to Aramid reinforcement, durable tread patterns and rubber compounds forged to adapt to snow, slush, rain and heat alike.
The inventor of the winter tire, Nokian Tyres tests its products in diverse locations that include company-owned facilities in the frigid Finnish Arctic and the searing heat of the Spanish plains. The global tiremaker crafts all-season and all-weather tires at its award-winning production campus in Dayton, Tennessee, which it opened in 2019. Its solar-powered Dayton Factory is the only tire production facility in the industry to earn LEED v4 Silver certification.
Since it opened its North American factory, Nokian Tyres has doubled down on its growth efforts in the region. Long popular in Canada and the northern U.S., the company has fueled driver safety and dealer success throughout the continent in recent years with the introduction of highly regarded all-season, all-weather and all-terrain tires.
To learn more about Nokian Tyres and enter the Remote Control contest, drivers are invited to visit NokianTires.com/Remote.