Nokian Tyres North America launches 14 more sizes of eNTYRE

Colchester, Vermont, September 8, 2010: Responding to the overwhelming success of its North American eNTYRE line, Nokian Tyres, Inc. announced today that it has added 14 new sizes of the tire, bringing the total size offering to 40.

Like the 26 existing sizes, these new sizes offer the same great features. The development concept was to provide drivers with ultimate safety, driving comfort and performance, in an environmentally friendly “green” tire.

This premium All-Season tire has excellent wet grip, a smooth and quiet ride, long-wearing tread life and great handling properties. In addition, the eNTYRE provides superior winter grip when compared to other premium All-Season tires. The tires’ low rolling resistance also provides better gas mileage.

eNTYRE features several Nokian tread design innovations including: Cooling Edge technology, which provides better cooling to the hottest part of the tire, improving both handling and durability; 3D Sipes, for improved handling on dry roads and even tire wear; and Polished Grooves, which help expel water and snow from the tire's surface.

The eNTYRE is made of environmentally friendly materials. A long-time leader in “green” tires, in 2005, Nokian was the first tire manufacturer to completely eliminate high-aromatic, or HA, oils from its production processes. The company does not use any carcinogenic chemicals or chemicals classified as toxic (T) in its production processes. The Birch Leaf insignia on the sidewall of Nokian tires guarantees the complete absence of toxic chemicals.

“Feedback from customers about eNTYRE has been very positive. In fact, these new sizes were requested by our dealers,” said Marc Bujold, Business Development Manager for Nokian Tyres. “With the addition of these sizes, we now cover the vast majority of passenger vehicles on the road today,” he added.

eNTYRE products will be available for viewing at the Nokian Tyres booth (#346) at the ITEC show in Cleveland, OH September 21-23.

Molds are in process and first deliveries of the new sizes are expected to arrive in North America in early November. New sizing is as follows:

Nokian Tyres North America launches 14 more sizes of eNTYRE-now covering popular CUV/SUV fitments

T428075 185/65 R 14 90H NOKIAN eNTYRE XL Dodge Neon, Honda Civic, Kia
T428077 185/60 R 15 88T NOKIAN eNTYRE XL Toyota Scion, Toyota Yaris
T428069 215/70 R 16 100H NOKIAN eNTYRE Subaru Outback, Chevrolet Colorado
T428076 225/70 R 16 107T NOKIAN eNTYRE XL Toyota Highlander, Hyundai Santa Fe
T428067 235/70 R 16 109T NOKIAN eNTYRE XL Ford Escape, Ford Explorer
T428070 215/65 R 17 103T NOKIAN eNTYRE XL Ford Taurus, Chrysler 300, Dodge Charger
T428066 225/65 R 17 106 T NOKIAN eNTYRE XL Chevrolet Equinox, Chrysler Town and Country
T428068 245/65 R 17 111T NOKIAN eNTYRE XL Ford Explorer, Toyota Highlander, Honda Pilot
T428073 235/60 R 17 106H NOKIAN eNTYRE XL Chevrolet Equinox, Suzuki XL7
T428074 235/45 R 17 97V NOKIAN eNTYRE XL Audi A4, Mitsubishi Evolution
T428079 255/65 R 18 115T NOKIAN eNTYRE XL Chevrolet Traverse, GMC Acadia, Saturn Outlook
T428072 225/60 R 18 104H NOKIAN eNTYRE XL Ford Taurus, Chrysler 300, Dodge Charger, Suzuki Grand Vitara
T428071 235/60 R 18 107V NOKIAN eNTYRE XL Cadillac SRX, Ford Flex, Lexus RX
T428078 255/60 R 19 113H NOKIAN eNTYRE XL GMC Acadia, Buick Enclave

About Nokian Tyres

Nokian Tyres is the only tire manufacturer that focuses on customer needs in northern conditions. The company supplies innovative tires for cars, trucks and special heavy machinery mainly in areas with special challenges on tire performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres' product development is consistently aiming for sustainable solutions for safety and the environment, taking into account the whole life cycle of the tire.

Nokian Tyres group also owns the tire chain Vianor and has over 600 outlets in 19 countries. In 2009, Nokian Tyres had 3,300 employees and net sales of approximately 798.5 million Euros. Nokian Tyres' shares are listed on the NASDAQ OMX Helsinki. Further information is available at: www.nokiantyres.com.

For Further Information:
Marc Bujold
Marc.bujold(at)nokiantyres.com
Nokian Tyres, Inc.
802-488-8569

Photo download: www.nokiantyres.com/eNTYRE