Wed January 13 03:00 pm 2021 in categories Product news, Company news

Nokian Tyres One Brings Safety, Durability, Sustainability to North American Drivers

The new all-season tire is stocked with a new generation of technology, including Aramid-reinforced sidewalls, and crafted to withstand the rigors of North American roads

DAYTON, Tenn. – Nokian Tyres is pleased to introduce a durable all-season tire crafted for North American drivers that will help the company expand its mission of safety and sustainability across the U.S. and Canada.  

The Nokian Tyres One is crafted with the latest technology to provide safety and durability for North American roads, in line with the company’s industry-leading sustainability standards. Nokian Tyres will produce the tire at its state-of-the-art factory in Dayton, Tennessee, and at its other two factories in Europe.

The Nokian Tyres One joins the Nokian Tyres One HT, which Nokian Tyres launched in 2020, to form a powerline that covers more than 91 percent of sizes in their segments, from sedans to light trucks to SUVs and even select cargo fitments.

The Nokian Tyres One offers ultimate peace of mind with protection from potholes and other road hazards; it is the company’s first passenger tire to feature Aramid Sidewall technology, and Nokian Tyres is offering a Pothole Protection warranty for drivers who purchase the tire.

“The Nokian Tyres One is engineered to provide peace of mind in the moments North American drivers need it the most,” said Nokian Tyres Director of Products Steve Bourassa. “SUV and light truck drivers have loved this tire, and now we’re pleased to offer it for passenger cars, too, along with a Pothole Protection warranty that shows how confident we are in the tire’s durability.”

The new tire also provides improvements in braking and handling and a more comfortable ride than ever before.

The all-season product is the latest step in Nokian Tyres’ growth journey in North America, where it opened a LEED v4 Silver-certified factory in 2019 and continues to expand its presence in the all-season, all-weather and winter tire segments.

Durability for the rigors of the road

The Nokian Tyres One is tailored to meet the needs of North American drivers by offering durability to meet the challenges presented by roads in the region.

For the first time, Nokian Tyres has equipped a passenger tire with its unique Aramid Sidewall technology. Puncture-resistant Aramid fibers are embedded in the sidewalls to reinforce the tire when it encounters potholes and other road hazards. The technology is also available in the newest generations of Nokian Tyres’ light truck and SUV products, including the Nokian Tyres One HT.

Nokian Tyres is expressing confidence in its Aramid technology by providing drivers with a Pothole Protection warranty. If a tire is damaged beyond repair by rough roads, potholes or curbs, the company will replace it free of charge.

“Research tells us that as many as of one-third of major U.S. roads are in poor condition, which results in annual vehicle maintenance costs of about $600 per driver,” Bourassa said. “We engineered the Nokian Tyres One to withstand the toll rough roads can take, while delivering a comfortable driving experience.”

A modern silica compound is engineered to excel in varying conditions; it thrives in a wide range of temperatures and can withstand intense wear even in hot summer weather. The compound’s formulation allows the tire to carry a higher mileage warranty – 80,000 miles or 130,000 kilometers. Strong shoulder construction complements the Aramid-reinforced sidewalls to maximize the tire’s strength.  

Safety for North American roads

The Nokian Tyres One provides safety for the moments when drivers need it the most.

The new all-season tire provides improvements in wet braking and wet handling over Nokian Tyres’ previous all-season products. Those enhancements are the result of a balanced tread pattern that helps the tire thrive in wet and dry weather alike.

A symmetrical, non-directional tread pattern promotes even wear throughout the life of the tire. While the tread shape resembles many North American all-season products, it comes with special boosts that provide premium performance.

Zig-zag siping in the center rib and shoulder blocks provides stability and improved handling properties. Grip enhancers in the circumferential grooves offer dependable traction on soft surfaces like snow, sand and mud.

Three-dimensional block supports in the middle ribs give the tire biting edges that help grip the road in winter, and the Nokian Tyres One features high-volume water pockets throughout the tire that resist hydroplaning.

Sustainable success

The Nokian Tyres One is the latest proof point in the company’s quest to lead the tire industry in sustainability.

 The tire’s premium tread compound is crafted to minimize rolling resistance, which reduces harmful emissions and makes vehicles more fuel-efficient. Ninety percent of the company’s products are in the three lowest rolling resistance categories.

And Nokian Tyres is making the product at its three highly automated, eco-friendly facilities, including its North American Factory, which was the first in the tire industry to earn LEED v4 Silver certification.

Nokian Tyres was the first tire manufacturer to give up the use of harmful oils in its tire compounds and also produced the first winter tire to boast best-in-class rolling resistance. The Scandinavian company has reduced CO2 emissions from its production processes by 44 percent in the last six years.

The One for you

Nokian Tyres wants to give drivers of the Nokian Tyres One a tailored driving experience that allows them to make the most of every moment on the road. That means offering drivers comfort, availability and ease of maintenance.

The Nokian Tyres One provides the most comfortable ride of any all-season passenger tire the manufacturer has sold in North America. The innovative tread pattern reduces exterior noise by 12 percent and decreases interior noise, as well.

A wide size range from 14 to 20 inches ensures that the tire will be available to a large number of drivers. The Nokian Tyres One and ONE HT form a powerline that will satisfy the vast majority of sizes in their all-season segments, from passenger cars to light trucks and SUVs.

Drivers of the Nokian Tyres One can easily detect when it’s time to purchase new tires; Nokian Tyres’ Driving Safety Indicator wears down as the tire does, providing a numerical indicator of how much tread remains.

A vehicle for growth

The inventor of the winter tire continues to innovate in the all-season space as part of its quest to double sales in North America. The Nokian Tyres One represents the latest step forward in that journey: a product that will be sold exclusively in North America and produced at the tiremaker’s new factory in Dayton, Tennessee, as well as the company’s other global factories.

Nokian Tyres will continue to expand its product portfolio in North America and find new ways to reach current and prospective customers in the region, including dealer programs, creative marketing campaigns and a dynamic social media presence. Last year the company introduced the Nokian Tyres One HT, an all-season light truck and SUV product equipped with Aramid Armor beneath the tread to provide optimal puncture resistance.

Download photos and videos of the Nokian Tyres One

Nokian Tyres One: Durability, Safety and Sustainability for North American Drivers

The One for Safety

  • Improvements in wet braking and wet handling
  • Even wear thanks to a symmetrical, non-directional tread pattern
  • Zig-zag siping and block supports for grip and handling
  • High-volume water pockets built to navigate rainy roads

The One for Durability

  • The first Nokian Tyres passenger product with Aramid Sidewall technology
  • Pothole Protection warranty
  • Toughness and longevity via a high-silica compound and strong shoulder construction

The One for Sustainability

  • Low rolling resistance
  • Crafted at some of the most sustainability tire production factories in the world
  • Crafted by a global leader in sustainability

The One for North American Drivers

  • The most comfortable all-season passenger tire Nokian Tyres has introduced in North America
  • Reductions in exterior and interior noise
  • Wide size range that forms a powerline with the Nokian Tyres One HT
  • Driving Safety Indicator that tracks tire wear