SUV & light-truck tires to use Aramid Sidewall Technology, making tires more resistant to impacts and cuts

Colchester, VT - Nokian Tyres is offering more protection to motorists clashing with winter’s demanding driving conditions by expanding use of a strong, synthetic fiber technology that reinforces sidewalls, making them more resistant to impacts and sharp objects.

Nokian Tyres Aramid

Aramid Sidewall Technology allows Nokian Tyres to better withstand potentially hazardous situations like potholes, crushed stone or debris that can lead to punctures or slashes in the sidewall. The heavy-duty synthetic fibers, which are also used by the aviation and defense industries, were phased into production during 2016 and starting in 2017 now stamped on the sidewall of the Nokian Hakkapeliitta R2 SUV, Nokian Hakkapeliitta LT2, Nokian WRG3 SUV and the Nokian Rotiiva HT, AT & AT Plus.

“We have received a lot of positive feedback from SUV drivers about how Aramid Sidewall Technology has given them added protection in situations where there was the likelihood of an external impact to their tires,” said Petri Niemi, head of product management at Nokian Tyres. “Winter weather creates a whole host of trials for drivers, from snow and ice covered roads to large cracks and potholes that are formed from the freeze and thaw conditions that weaken and damage asphalt.

“With Aramid, drivers can experience more carefree moments behind the wheel because of the added durability and safety that can prevent potentially dangerous and costly damages to your tires.”

The Aramid sidewall structure was first utilized in the Nokian Hakkapeliitta 8 SUV and previously extended to include the brand new Nokian zLINE A/S SUV & Nokian Rockproof tires.

Each product that contains Aramid technology bears the Aramid logo on its sidewall. Products offering Aramid technology are compatible with previous versions of products that did not offer the advanced sidewall technology and can be used on the same vehicle (including on the same axle). The extended product range that utilizes Aramid technology is as follows:

Products including the Aramid Sidewall logo on the sidewall as of January 2017:

Nokian Hakkapeliitta LT2
Nokian Rotiiva AT Plus & Nokian Rotiiva AT
Nokian Rotiiva HT
Nokian Hakkapeliitta R2 SUV
Nokian WRG3 SUV
Nokian Hakkapeliitta 9 SUV

Products that are already utilizing Aramid Sidewall technology:

Nokian zLine A/S SUV
Nokian Hakkapeliitta 8 SUV
Nokian Rockproof
Nokian zLine SUV

About Nokian Tyres

Nokian Tyres is the world's northernmost tyre manufacturer. The company promotes and facilitates safe driving in demanding conditions. It supplies innovative tyres for cars, trucks and special heavy machinery mainly in areas with special challenges on tyre performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres’ product development is consistently aiming for sustainable solutions for safety and the environment, taking into account the whole life cycle of the tyre. A part of the Nokian Tyres group, the tyre chain Vianor has 1,475 outlets in 26 countries. In 2015, Nokian Tyres had approximately 4,400 employees and net sales of approximately $2.1 billion.

Further information:

Website: https://www.nokiantires.com/innovation/innovations/nokian-aramid-sidewall-technology/

Video: View here and here to see this technology

Hans Dyhrman, director of marketing, Nokian Tyres North America
[email protected]
www.nokiantires.com

Nokian Tyres, Inc. / Nokian Tyres Canada Inc.
P.O. Box 623
Essex Junction, VT 05453
1-800-565-2525