Tue March 28 04:00 pm 2023 in categories Product news, Company news

Nokian Tyres Unveils Made-in-USA Nokian Tyres Outpost nAT All-Terrain Tire

The new all-terrain tire builds on its predecessor, the Nokian Tyres Outpost AT, and will be made and sold exclusively in North America

DAYTON, Tenn. – Nokian Tyres is pleased to introduce the Nokian Tyres Outpost nAT, a made-in-USA all-terrain tire that helps drivers extend their adventures.

The Nokian Tyres Outpost nAT – which stands for “North American all-terrain” or “new all-terrain” – will exclusively be made at Nokian Tyres’ Dayton, Tennessee factory. Dealers are invited to place orders for the tire now, and the company will begin filling those orders in the coming weeks and months as production in Dayton grows.

The new tire joins Nokian Tyres’ popular all-terrain, all-weather Nokian Tyres Outpost Family, which also includes the slightly less aggressive Nokian Tyres Outpost APT. The Outpost Family joined Nokian Tyres’ growing all-season and all-weather product mix in January of 2022, helping the company set a North American annual sales record last year across all products.

“We are thrilled to offer the Nokian Tyres Outpost nAT exclusively to drivers in the U.S. and Canada,” said Nokian Tyres Vice President of PCT North America Tommi Heinonen. “We believe this new tire will build on its predecessor, the Outpost AT, because it is tailored to drivers here in North America.”

Meeting the demands of North American roads

The Nokian Tyres Outpost nAT offers several features aimed at meeting the unique challenges posed by North American roads.

Compared to the Nokian Tyres Outpost AT, the new tire has a squarer profile with modified supports between the blocks, giving the tread a more aggressive look. Summit sidewalls are more aggressive to appeal to the aesthetically driven North American consumer. And speaking of curb appeal, the Outpost nAT has smooth sidewalls and attractive raised lettering that will make it look even more rugged.

But the most popular features of the previous product carry on with the Nokian Tyres Outpost nAT. The tread and sidewalls are protected with durable Aramid Tough Shield – the same fiber used in protective vests – that helps reduce the risk of damage from potholes, road hazards and off-road surfaces. Nokian Tyres offers the Outpost nAT with a Pothole Protection program.

The tire isn’t just durable; it’s also versatile. Canyon cuts at the intersection of the tread and shoulders provide extra grip on varied surfaces, and the all-weather compound comes with the three-peak mountain snowflake symbol that certifies the tire is suitable for winter driving.

The Nokian Tyres Outpost nAT joins the growing portfolio of tires produced at Nokian Tyres’ LEED v4 Silver-certified, award-winning factory in Southeast Tennessee, which is one of the most advanced, sustainable tire production facilities in the world. Nokian Tyres plans to double production in Dayton to four million tires per year by 2024, and the company is hiring 125 team members this year to achieve that goal.