How can tyre selections benefit the environment?

By choosing Nokian Tyres, drivers are making a decision to support the environment. Over the life cycle of a tire, the majority of the environmental impact occurs when the tire is in use; selecting the correct tire can help reduce fuel consumption and carbon dioxide emissions. Nokian Tyres long-term development work has focused heavily on reducing rolling resistance and thereby reducing fuel consumption and as a result decreasing exhaust gas emission and the formation of greenhouse gasses.