Tire innovations – Ideas, manual work and high technology
The safety of our tires stems from a thorough understanding of the Nordic conditions complemented by innovation – a continuum of ideas harnessed to improve safety, durability and environmental friendliness. The results of our work are tested in conditions in which only the toughest can make it. All of our product development work revolves around you and all other drivers, whose everyday driving and safety we want to enhance.
The main task of R&D is to support the company’s status as the manufacturer of the world’s best winter and forestry tires. The key R&D principle has remained the same for 80 years: to develop tires for consumers driving in northern conditions, who demand safety and durability from their tires in all circumstances.
Approximately 50% of product development costs are spent on testing. Adequate test results cannot be achieved just in laboratory conditions and through automated tests. Therefore we test our products in real-life environments.