Tire innovations – Ideas, manual work and high technology

Our tires’ innovation stems from our beginnings in Nordic conditions, paired with forward-thinking ideas for safety, durability and environmental friendliness. Our products are tested in conditions where only the toughest prevail. We strive to enhance the experience for you, the driver.

Research and Development

Our R+D work allows us to stay the world leader in winter and forestry tires. Our approach has endured for more than 80 years – we develop superior tires for consumers driving in challenging conditions, who demand safety and durability in all situations.

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Testing

Approximately 50% of product development costs are spent on testing. Adequate test results cannot be achieved just in laboratory conditions and through automated tests. Therefore we test our products in real-life environments.

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Safety

Safety comes from high technology, scientific achievements, experience and testing. For you and your family.

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Facts About Tires

A quality tire is the most important safety accessory on your car. It is a high tech product created by careful research and testing, and it requires maintenance.

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Test success

Our wide variety of products have been tested by experts all over the world – see how we did:

Our world records

Testing at the extremes is at the core of activities and it requires unique skill. We need to try new things and test our limits. Only this will allow us to develop safer, more durable tires in the future.