Tire innovations – Ideas, manual work and high technology
Our tires’ innovation stems from our beginnings in Nordic conditions, paired with forward-thinking ideas for safety, durability and environmental friendliness. Our products are tested in conditions where only the toughest prevail. We strive to enhance the experience for you, the driver.
Our R+D work allows us to stay the world leader in winter and forestry tires. Our approach has endured for more than 80 years – we develop superior tires for consumers driving in challenging conditions, who demand safety and durability in all situations.
Approximately 50% of product development costs are spent on testing. Adequate test results cannot be achieved just in laboratory conditions and through automated tests. Therefore we test our products in real-life environments.