Mon February 24 02:18 am 2020 in categories Product news, Company news

Nokian Tyres One HT Now Available for Sale Throughout North America

The new Nokian Tyres One HT is a premium, long-lasting and rugged all-season tire crafted for back roads and daily urban driving.

NASHVILLE, Tenn. – The newest premium all-season product from Nokian Tyres is now available for sale at retailers throughout North America. The Nokian Tyres One HT is a light-truck and SUV tire stocked with new technology to provide comfortable, rugged and sustainable driving on North American roads.

Interested consumers can visit the Nokian Tyres dealer locator to find nearby dealers who offer the Nokian Tyres One HT and other Nokian Tyres products.  

Engineered for the diverse needs of North American drivers, the Nokian Tyres One HT provides safety and toughness in all conditions. The innovative tire is the result of rigorous testing around the world, from Nokian Tyres’ winter test track in Ivalo, Finland to the backroads of South Africa, as well as across North America in the heat of Texas, mountains of Utah and urban downtowns of California.

This testing brings the toughness, safety and sustainability drivers need, as well as new innovations, such as Aramid Armor to help LT-metric versions of the tire resist damage from road hazards. Company testing reveals significant gains in durability as a result of Aramid fibers embedded beneath the tire’s tread. Much more force is now required for road hazards to penetrate the tire and cause damage.

“The Nokian Tyres One HT offers safe, durable driving in all conditions,” said Nokian Tyres Director of Products and Pricing Steve Bourassa. “We think North American drivers will love our latest effort to craft premium products that meet their needs.”

The Nokian Tyres One HT is the company’s first tire to be reinforced with Aramid Armor. In addition to the sidewall technology featured in most of the sizes, Aramid Armor adds extra protection to LT-metric versions of the tire, providing a puncture-resistant shield to protect the tire from road hazards.

As with Nokian Tyres’ other recent light truck and SUV tires, the Nokian Tyres One HT features Aramid Sidewall technology, which provides sturdy protection from potholes and other obstacles encountered in daily urban driving and on rough terrain. Aramid fibers, also used in the aerospace and defense industries, are embedded in the tire’s sidewall to help it withstand external impacts, even on the roughest roads.

The Nokian Tyres One HT thrives on rainy surfaces thanks to multi-purpose sipes that offer excellent braking and handling. The product’s unique design features a more conventional, truck-like structure compared to the company’s previous light truck and SUV products, making it a safe option on dry roads, too.

As with all its products, Nokian Tyres built the Nokian Tyres One HT with sustainability in mind. The Scandinavian company demonstrates its industry leadership in sustainability by producing an energy-efficient tire with a compound free of harmful oils, as is Nokian Tyres’ practice with all its products. Low rolling resistance makes the Nokian Tyres One HT a fuel-efficient option for drivers who want to keep their environmental footprints low while saving gas costs.

The company’s production factories in Finland, Russia and the United States adhere to rigorous sustainability standards aimed at reducing emissions, responsibly disposing of waste, and protecting the well-being of employees.

The new all-season product is the latest example of Nokian Tyres’ quest for growth in North America, where it aims to double sales between 2018 and 2023. The Scandinavian tire company is ramping up production at its new factory in Dayton, Tennessee.

As the factory grows toward its full capacity of as many as four million tires per year, the Nokian Tyres One HT will ultimately be made there. The company will primarily sell the product in North America.

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