We love telling stories from our collective journey forward. Bookmark this page for important news and tales of safe, sustainable adventure from the tiremaker that provides peace of mind in all conditions.


Hakkapeliitta R5

The latest generation of our flagship winter tire is headed your way this fall, and it’s one of the greatest non-studded tires ever made. We’re pleased to introduce you to the NOKIAN TYRES Hakkapeliitta R5, R5 SUV and R5 EV.

Meet our most energy-efficient winter tire ever

Outpost AT

Read why one adventurer, a California-based journalist with Adventure Journal, thinks the Outpost is the ultimate all terrain tire.

Learn how the Outpost excels here


Meet our new All-Terrain tires that come with a pledge.

read about the NOKIAN TYRES Outpost

Tire Safety Indicator

While it’s impossible to foresee all potential road hazards, there are some easy steps that can help you preserve peace of mind when you’re on a road trip this holiday season.

Read our six steps to safe holiday travel



Nokian Hakkapeliitta EV

Reviews of the new Nokian Hakkapeliitta 10 are starting to roll in. Here's what people think about the next generation of winter safety.

What people are saying about our new winter tire


Nokian Tyres One

When we launched the Nokian Tyres One in January, people immediately took notice. Learn more about the success of our newest all-season tire:


First Winter Tire

We invented the winter tire. Here's what that means today.

Hakkapeliitta 10

There's a chill in the air, and soon there will be snow on the ground. Here's how to make sure your car is ready.

You're ready for winter! Is your car?


Our passion for sustainability is taking root - literally. We're helping plant 50,000 trees in vulnerable forests throughout the U.S.

read more about our forest initiative

Hakkapeliitta 10 SUV

Winter is near, and with it comes the most challenging season for driving. Four-wheel-drive is much more effective when those wheels are wearing the right set of tires. Read more here:

4-wheel drive alone isn't enough on winter roads

Jack Williams Store Front

Jason Williams and his family have offered nearly a century of 10-out-of-10 service at Jack Williams Tire. Here's why they feel their values are aligned with Nokian Tyres':

a Tire Dealer's Passion for Our Products & Purpose

Here are 10 things you should know about the new Nokian Hakkapeliitta 10 winter tire:

how the Nokian Hakka 10 delivers a 10/10 experience



We're about to put your tire knowledge to the test -- and there's a lot riding on the answers

Show off your tire knowledge! You could win a free set

White Hell

In the 1930s, Nokian Tyres invented the world's first winter tire. We have a rich history, which started as a humble Finnish shoe company and evolved into our current role as a global leader in driving innovation.

Learn about nokian tyres' decades of innovation

All season tires in the rain

Tire buyers list safety as their highest priority. But here’s what they’re missing:

learn how to double your tires' safe service life

Journey to a safer world

To cross the bridge from rhetoric to reality, it takes passion that goes far beyond the point where the rubber meets the road. 

What our Journey to a Safer World really means


Nokian Hakkapeliitta 10

The Nokian Hakkapeliitta 10 aims to bring drivers the next generation of safety. Mission accomplished, according to at least one panel of experts.

read what Experts think of The nokian Hakka 10


All season geography

Tire Factory Point S Owner Damon Nielson offers tire safety advice for tackling high elevations...

How to Stay Safe When Driving at Altitude


Nokian Hakkapeliitta R3

In the winter months, nothing provides better grip and traction on slick roads than a set of dedicated winter tires. However, all season and all weather tires are much better choices when temperatures consistently climb above 45 degrees Fahrenheit.

are winter tires safe in warmer months?


Up-close tire shot

When it comes to their tires, drivers care deeply about durability. When they’re shopping for all season tires, winter tires or winter rated four-season all weather tires, most consumers would tell you they want their tires to last as long as is safely possible.

all-season versus winter tire durability


Take it from Nokian Tyres, the inventor of the winter tire: There is nothing safer on wintry roads than a set of dedicated winter tires. But the same qualities that make them effective on snow and ice cause them to be potentially unsafe in consistently warm temperatures.

When should I change over to my all-season tires?


All Weather Tire WSI System

Several decades ago, some executives in the tire industry made a marketing decision that has challenged drivers ever since: the naming of the all season tire. All season tires are great for all seasons -- if you live on the southern end of North America.

What's the difference between all season and all weather tires?


It’s vital to drive the right tire size. Driving tires with the wrong dimensions could cause your vehicle to underperform, handle poorly or experience uneven tire wear that can make driving dangerous.

What tire size should I use?


Even the best set of high quality tires is much less effective if the tires are not regularly rotated. It is in the interest of safety and fuel efficiency to rotate your tires every 3,000 to 6,000 miles (5,000 to 10,000 kilometers), or at the first sign of irregular wear…

How often should I rotate my tires?



Safety is the most important aspect of a tire’s performance. But that doesn’t just mean good braking and handling; it also includes the ability to resist blowouts and flats caused by road hazards.

What are the best tires to avoid blowouts?


All Season Driving

All season tires are not meant for winter roads in many parts of North America. Their rubber compounds and tread patterns are built for high performance and durability on spring and summer roads, but what about winter?

Are all-season tires safe in winter?

Driving Safety Indicator

When your tires’ tread depth approaches its minimum safe driving level, it’s important to buy a new set of tires. But how do you know when that moment has arrived?

How do I know when it's time for new tires?

Nokian Tyres One for Electric Vehicles

Electric Vehicle (EV) early adopter praises efficiency, comfort of the Nokian Tyres One. 

Find out what Steve Marsh has to say about Nokian Tyres One

View more blog content here