We love telling stories from our collective journey forward. Bookmark this page for important news and tales of safe, sustainable adventure from the tiremaker that provides peace of mind in all conditions.


Students are returning to school in the coming weeks, and that means millions of drivers are getting back to their morning routines. When it comes to getting the day rolling, safety on the road is even more important than that cherished pot of coffee.

Read Nokian Tyres' Back-To-School Safety Tips

Did you know you could save half a gallon per fill-up with the right tires and driving style? As gas prices hit new heights during the heart of summer road trip season, travelers and commuters are looking for ways to safeguard their wallets and drive as efficiently as possible.

Learn how to save fuel and reduce CO2 emissions

Alex Ricketts knew how he wanted to propose to his girlfriend. There was one problem: the weather wasn’t cooperating at their favorite getaway spot.  Fortunately, his tire dealer had recommended Nokian Tyres. How did we help him complete a once-in-a-lifetime journey?

Read the Nokian Tyres marriage proposal story here

Nokian Tyres One

In honor of National Tire Safety Week, which runs from June 27 through July 3, Nokian Tyres is presenting tire buying and safety tips from dealers to help drivers make the most of their summer road trip adventures.

Read our summer travel tips

Remote Control

Drivers are finding control and confidence in the most challenging off-road conditions thanks to the Nokian Tyres Outpost AT and APT. As part of our Remote Control campaign, we invited drivers to submit their favorite road trip trail maps for a chance to win tires and other prizes.

Read more about remote adventures on Nokian Tyres Outpost

Van Tires

Nokian Tyres wants you to get the most out of your van tires.

Check out our tips for maintaining van tires

Nokian Tyres One - Storm Chaser
Brandon Payne is a tire salesman at Graham Tire in Nebraska. In his free time, he's a storm chaser. What tires does he use to drive into storms? The Nokian Tyres One.

Read why Brandon chooses the One

Tires can help save fuel costs

Did you know the right tires can help you reduce those high gas prices? By rolling on the right set, you can improve fuel efficiency and help protect your wallet. Ninety percent of our tires are in the tire industry's lowest rolling resistance categories.

Read how tires can help save fuel costs


POWDR - One Tree Planted

Sustainability has always been important to us, and we love investing in the environment where the rubber meets the road. But our commitment to green practices goes far beyond the road. That's why we helped plant 50,000 trees in 2021.

Read more about our tree-planting initiative

Low Rolling Resistance

A hidden thief robs you every time your tires hit the road. It steals gas mileage from your vehicle and leaves behind carbon-dioxide emissions. The thief is called rolling resistance. Fortunately, we can each take steps to reduce rolling resistance. The key: choosing the right tires.

learn more about Nokian Tyres' low rolling resistance


Our 2021 sustainability report is out, and it points to another year of sustainable growth in North America and around the globe. Since sustainability is a core value of Nokian Tyres, we thought we’d share the highlights with you here.

Read more about our sustainability achievements

Hakkapeliitta R5 EV

Car and Driver Magazine has informed and entertained automotive enthusiasts for decades. As a respected voice for drivers, its recommendations carry loads of credibility. So we were pleased to see Car and Driver name our Nokian Tyres Hakkapeliitta product family as its "favorite winter tire" in a recent test recap. 

Read what Car and Driver said about our Hakkapeliitta tires

Dayton Factory

We're making more tires than ever at our North American factory in Dayton, Tennessee. Last week we set a new daily production record in our effort to make tires for U.S. and Canadian drivers right here in North America. Here are a few examples of how we're making those tires in the U.S., not just how many.

Learn about our growing Dayton, Tenn. Factory

Extend Your Adventures Sweepstakes

Has Nokian Tyres helped you Extend Your Adventures? Between March 1 and April 30, drivers in the U.S. who register at NokianTires.com/Win will receive a chance to win the adventure of a lifetime!

Learn more & enter the sweepstakes


Nokian Tyres Outpost

We didn't make things very easy on you when we unveiled the new NOKIAN TYRES Outpost product family. These all-terrain tires offer epic toughness and versatility, but they also present you with a tough decision:

Which Outpost tire should you choose?

2021 was a record year for Nokian Tyres, but that's only part of the story. Find out how we REALLY define success -- and the role you played.

Find out what drove nokian tyres' 2021 success

Hakkapeliitta R5

The latest generation of our flagship winter tire is headed your way this fall, and it’s one of the greatest non-studded tires ever made. We’re pleased to introduce you to the NOKIAN TYRES Hakkapeliitta R5, R5 SUV and R5 EV.

Meet our most energy-efficient winter tire ever

Outpost AT

Read why one adventurer, a California-based journalist with Adventure Journal, thinks the Outpost is the ultimate all terrain tire.

Learn how the Outpost excels on all terrains


Meet our new All-Terrain tires that come with a pledge.

read about the NOKIAN TYRES Outpost

Tire Safety Indicator

While it’s impossible to foresee all potential road hazards, there are some easy steps that can help you preserve peace of mind when you’re on a road trip this holiday season.

Read our six steps to safe holiday travel



Nokian Hakkapeliitta EV

Reviews of the new Nokian Hakkapeliitta 10 are starting to roll in. Here's what people think about the next generation of winter safety.

What people are saying about our new winter tire


Nokian Tyres One

When we launched the Nokian Tyres One in January, people immediately took notice. Learn more about the success of our newest all-season tire:


First Winter Tire

We invented the winter tire. Here's what that means today.

Hakkapeliitta 10

There's a chill in the air, and soon there will be snow on the ground. Here's how to make sure your car is ready.

You're ready for winter! Is your car?


Jack Williams Store Front

Jason Williams and his family have offered nearly a century of 10-out-of-10 service at Jack Williams Tire. Here's why they feel their values are aligned with Nokian Tyres':

a Tire Dealer's Passion for Our Products & Purpose

White Hell

In the 1930s, Nokian Tyres invented the world's first winter tire. We have a rich history, which started as a humble Finnish shoe company and evolved into our current role as a global leader in driving innovation.

Learn about nokian tyres' decades of innovation

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