Jason Williams and his family have offered nearly a century of 10-out-of-10 service at Jack Williams Tire. Here's why they feel their values are aligned with Nokian Tyres'.
Here are a few things you should know about the new Nokian Hakkapeliitta 10
In business and in life, it's not enough to be the first. You also need to be the best. In the 1930s, Nokian Tyres invented the world's first winter tire. We have a rich history, which started as a humble Finnish shoe company and evolved into our current role as…
Tire buyers list safety as their highest priority. But here’s what they’re missing
To cross the bridge from rhetoric to reality, it takes passion that goes far beyond the point where the rubber meets the road.
The Nokian Hakkapeliitta 10 aims to bring drivers the next generation of safety. Mission accomplished, according to at least one panel of experts.
Tire Factory Point S Owner Damon Nielson offers tire safety advice for tackling high elevations...
In the winter months, nothing provides better grip and traction on slick roads than a set of dedicated winter tires...
When it comes to their tires, drivers care deeply about durability. When they’re shopping for all season tires, winter tires or winter rated four-season all weather tires, most consumers would tell you they want their tires to last as long as is safely possible.
Take it from Nokian Tyres, the inventor of the winter tire: There is nothing safer on wintry roads than a set of dedicated winter tires. But the same qualities that make them effective on snow and ice cause them to be potentially unsafe in consistently warm temperatures.
Several decades ago, some executives in the tire industry made a marketing decision that has challenged drivers ever since: the naming of the all season tire.
It’s vital to drive the right tire size. Driving tires with the wrong dimensions could cause your vehicle to underperform, handle poorly or experience uneven tire wear that can make driving dangerous.
Even the best set of high quality tires is much less effective if the tires are not regularly rotated. It is in the interest of safety and fuel efficiency to rotate your tires every 3,000 to 6,000 miles (5,000 to 10,000 kilometers), or at the first sign of irregular wear…
Safety is the most important aspect of a tire’s performance. But that doesn’t just mean good braking and handling; it also includes the ability to resist blowouts and flats caused by road hazards.