Mon October 9 05:00 pm 2023 in category Company news

Nokian Tyres, POWDR Launch 2023 Virtual Green Tire Giveaway

Winter sports enthusiasts have a chance to win tires by virtually exploring POWDR resorts

DAYTON, Tenn. – Between October 9 and November 11, winter enthusiasts have a chance to win tires courtesy of Nokian Tyres and POWDR by participating in a Virtual Green Tire Giveaway.

Each week, followers are invited to virtually explore a participating POWDR resort at NokianTires.com/GTG. Contestants can place a pinpoint on the website map where they think the virtual green tire for that week might be hidden. The entrant whose guess is closest to the location selected by the resort will win a set of tires from the inventor of the winter tire. *

Nokian Tyres will give away one set of tires per week. Second-place guesses will earn a pair of day passes to that week’s participating POWDR resort.

Here’s the schedule of participating resorts:

  • October 9-14: Killington
  • October 16-21: Eldora
  • October 23-28: Copper Mountain
  • October 30 - November 4: Mt. Bachelor
  • November 6-11: Pico

Resorts will provide one clue per day on their social media channels to help followers decipher the virtual tire’s location. Nokian Tyres will also share the clues on its Facebook and Instagram channels – @NokianTyresNA. Contestants are allowed to make one guess per day.

Nokian Tyres and POWDR enjoy a close partnership united by the goal to help drivers venture to the slopes safely in all conditions. The global tiremaker crafts legendary winter tires from its home in Finland, where it tests products north of the Arctic Circle. POWDR is an adventure lifestyle company that inspires every human being with cool experiences in awesome places, including several well-known snow sports destinations. 

To learn more and participate in the Virtual Green Tire Giveaway, contestants can visit NokianTires.com/GTG.