Tue April 18 11:00 pm 2023 in category Company news
Nokian Tyres, POWDR Once Again Commit to Plant Trees for Season Passes Sold in 2023
The companies are entering the third year of their “Buy a Pass. Plant a Tree. Play Forever” program.
DAYTON, Tenn. – Nokian Tyres and POWDR announced today that for the third season in a row, the companies will join forces to plant a tree for every 2023/2024 season pass sold at participating POWDR resorts through late fall 2023.
Once again the global tiremaker and the leading adventure lifestyle company have partnered with One Tree Planted to support tree-planting projects throughout the United States. In the first two years of the “Buy a Pass. Plant a Tree. Play Forever” program, the partners have restored hundreds of acres of deforested land and supported efforts to combat soil erosion, the effects of a beetle epidemic and the ongoing degradation of riparian areas across the United States.
“Our partnership with POWDR is strong because we share important core values, including a passion for sustainability,” said Nokian Tyres North America Director of Marketing Hans Dyhrman. “We are gratified to join POWDR in helping make journeys to the slopes safer and greener.”
POWDR Vice President of Partnerships Meghan Matschke added, “POWDR’s commitment to sustainability drives our business in all we do, making our partnership with Nokian Tyres even more valuable. We’re grateful to join forces once again to promote environmental stewardship as well as community engagement with our guests who will join in this larger movement towards positive change, while also setting a positive legacy for future generations of outdoor enthusiasts.”
POWDR’s Play Forever sustainability initiative has resulted in millions of dollars in contributions inside the communities where the company operates, tens of thousands of pounds of trash and plastic collected annually through ongoing recycling programs and mountain cleanups, and millions of kilowatt-hours of electricity harnessed each year by solar energy at its resorts.
These and other sustainability activities at POWDR’s ten North American resorts support the company’s stated mission to allow future generations to live balanced lives full of adventure.
Nokian Tyres is an industry leader in sustainability. Its North American factory in Dayton, Tennessee is one of the most eco-friendly tire production facilities in the world. One hundred percent of waste at the factory is recycled or reused. The campus is partially powered by social energy and was the first tire factory in the world to earn LEED v4 Silver certification.
More than 90 percent of Nokian Tyres products are in the lowest categories of rolling resistance, helping drivers minimize emissions and get the most out of each fuel fill-up.
To learn more about Nokian Tyres’ and POWDR’s “Buy a Pass. Plant a Tree. Play Forever” initiative, visit NokianTires.com/Mountains and POWDR.com.