Sun August 9 04:00 pm 2020 in category Company news

Nokian Tyres’ Ten Rules of Tires Campaign Educates Drivers About Safety, Quality

The campaign launches this week on social media and a dedicated website

NASHVILLE, Tennessee – Nokian Tyres, a tire industry leader in safety and sustainability, is getting drivers up to speed on important tire facts through Ten Rules of Tires, a dynamic new campaign it launched today in the United States. The campaign shines a spotlight on key information drivers may not know about tires – knowledge that could keep them safer on the road.

Nokian Tyres is presenting the ten rules in a series of short articles drivers can access by visiting It will supplement the blog articles with video content, social media posts and other elements aimed at engaging consumers and driving them to tire shops.

Among the ten rules:

  • Purchase tires that suit your climate
  • High-quality tires are worth the investment
  • Tires are only as safe as their maintenance
  • When you’re choosing tires, trust the experts – tire dealers
  • Put stock in the tire features that actually matter

"Tires are more sophisticated than many drivers realize, and it’s important to choose the right set and take proper care of them,” said Nokian Tyres Marketing Communications Manager Wes Boling. “Through our Ten Rules of Tires campaign, we aim to present important facts every driver should know when they’re on the road or at the tire shop.”

The Ten Rules campaign coincides with National Tire Safety Week, which takes place August 31 through September 6, 2020. During National Tire Safety Week, members of the U.S. tire industry teach consumers essential facts about tire care and maintenance.

Based in Finland, Nokian Tyres invented the winter tire in the 1930s and made the first all-weather passenger tire two decades ago. Today, the global tire company produces premium all-season, all-weather and winter products tailored to the needs of North American drivers. Nokian Tyres opened a factory last year in Dayton, Tennessee, where it will sustainably craft products for the North American market.

Drivers can learn more about the Ten Rules of Tires campaign by visiting More information about Nokian Tyres is available at