Exercise as a source of energy
Jussi Kallioniemi, 45 years old, lives in Nokia Finland, where the tire company is from, and while he describes himself as an IT geek, he is not completely new to the game. He holds a current Guinness World Record from 2016 when he was the fastest person to ever run a full marathon wearing a heavy 60-pound backpack.
Just some ten years ago, Kallioniemi was struggling with a binge eating disorder and multiple health problems. Finding the joy of exercise, challenging himself and boldly trying something new and original were life-changing things for him.
“As we get older, we all get aches and pains sometimes,” says Kallioniemi. “They may make you get stuck on the couch but, at best, they may encourage you to exercise more.”
In recent years, Jussi has been troubled by back pain. Accordingly, his training routine for the world record attempt puts particular focus on his back. Hopefully, this will lead to a new world record as well as a healthier body and mind.
“Breaking the record will require strong back and support muscles, and for everything to work well together,” Kallioniemi says. “Ultimately, the true goal of the attempt is feeling good.”
"As we get older, we all get aches and pains sometimes. They may make you get stuck on the couch but, at best, they may encourage you to exercise more."
Quality tires roll lightly
This demanding attempt puts the whole body to the test. It is hard to think of any muscles that are not needed when you push a 4,000-pound car.
Besides raw strength, a successful attempt requires quality tires that roll lightly. Nokian Tires will equip the car used in the record attempt with the Nokian Hakkapeliitta R3 winter tires, which represent the latest non-studded winter tire technology and deliver ultra-low rolling resistance, thereby leaving summer tires behind.
The lower the rolling resistance is, the less energy is spent on the rotation of the tires, allowing the car to move more lightly. Tires with a low rolling resistance save up to half a liter of fuel per one hundred kilometers, while also cutting CO2 emissions.
The record attempt will take place in fall 2019. To check how Jussi is preparing for the attempt, visit Nokian Tyres’ website and social media channels.